Welcome to FABLE
Scaling Visions. Shaping the Future.
Turning Ideas into Intelligent Outcomes. Let’s Build What’s Next, Together
About Us
At Fable, we see every business as a vision with untapped potential. We act as management consultants and strategic partners, combining strategic clarity, operational rigor, and AI-enabled intelligence to help organizations grow, adapt, and lead.
From early-stage ventures building strong foundations to enterprises transforming at scale, we align strategy with execution and deliver results that matter. Our mission is to convert complexity into opportunity, empowering organizations to build intelligent, resilient, and future-ready ecosystems.
In an era where digital transformation is mission-critical, we guide businesses from intent to execution, translating strategy into performance, innovation into advantage, and ambition into long-term value.
We believe ideas gain value only when validated through action. Through collaboration, evidence-based execution, and measurable outcomes, we help businesses and leaders move confidently from vision to scale. From foundation to growth, Fable enables you to build what’s next, together. Together, we move faster, execute smarter, and create results that endure.
What We Do
In an era where digital transformation is mission-critical and nearly every organization is reimagining how it operates, we help clients navigate change with clarity and confidence. Our focus is simple: turn vision into execution, strategy into performance, and innovation into lasting competitive advantage.
Vision-led advisory: We begin by understanding your ambitions, constraints and market context to define a focused roadmap.
Our Services
Fable – Let's Build What's Next, Together
Unlock the Power of Strategy, Consulting and Technology
At Fable, we treat every business as a vision with potential. We combine expert management consulting with cutting-edge technology and innovative biotech solutions to keep your organization at the forefront of your industry. We provide end-to-end services that convert vision into validated value. Our multidisciplinary capabilities combine business strategy, compliance, technology, and sector expertise to deliver measurable outcomes for growth-minded organisations. From strategy to execution, we partner with you to turn potential into progress and deliver measurable results. Ready to transform your business vision into reality? Let's build what's next, together.
Business Consulting
Strategic planning | Organisational transformation | Performance improvement
We help leaders identify and remove the obstacles that limit growth. Using rigorous analysis and industry best practices, we deliver actionable growth roadmaps, operating model redesigns, and cost optimisation programmes. Typical deliverables: strategic plan, KPI framework, operating model, and performance dashboards.
Pharma & Life Sciences Consulting
AI-driven R&D | QA / QC | Regulatory readiness
We apply AI and advanced analytics to accelerate drug discovery, diagnostics development, and R&D productivity. Our capabilities include computational biology support, structural modelling, generative AI for target discovery, and analytics for medical affairs. We also deliver specialised QA and QC support: sample management, stability programmes, validation, data integrity, audit preparation, and regulatory compliance.
Specialist & Advisory Services
Entity setup | ESG advisory | Tax and international compliance
We provide practical advisory across legal entity establishment in India and UAE, transfer pricing and international tax, ESG strategy and reporting, internal and operational audits, and project monitoring. Clients benefit from end-to-end project management, compliance frameworks, and tailored transformation plans that drive measurable improvements.
Compliance & Process Consultancy
Governance frameworks | Risk management | Audit readiness
Avoid regulatory surprises and embed repeatable controls. Our specialists design governance structures, standard operating procedures, and internal control systems aligned to Indian central and state regulations. We deliver audit readiness, remediation plans, compliance training, and process standardisation to reduce risk and improve operational resilience.
Digital Transformation & AI Solutions
Platform Strategy | Machine Learning | Intelligent Automation
Modernise your core systems and turn data into a sustainable competitive advantage. We design practical technology roadmaps, deploy AI and predictive analytics, and implement scalable automation to improve efficiency and decision-making. Our end-to-end approach spans data architecture, system integration, model development, and change management, ensuring measurable business impact.
UAE Market Entry & Expansion
From Entry to Scale. Built for the Emirates.
Fable provides end-to-end UAE expansion services designed to help businesses enter, operate, and grow in the Emirates with speed, clarity, and compliance. We support organisations at every stage, from market entry strategy to operational scaling.With deep regional insight and a structured advisory approach, Fable enables a smooth, compliant, and scalable UAE presence, allowing you to focus on growth while we handle complexity.Your trusted partner for confident expansion into the UAE.
Market Research & Product Engineering
Market validation | Product design | Rapid commercialisation
Turn ideas into market-ready products with evidence and speed. We conduct market sizing and customer segmentation, validate value propositions, prototype solutions, and lead rapid scale-up for production. Our user-centered design and go-to-market playbooks reduce launch risk and accelerate adoption.
Outsourced Accounting & Financial Services (India)
Bookkeeping | Payroll | CFO services
Reliable finance operations underpin growth. Our outsourced accounting services offer day-to-day bookkeeping, payroll management, tax filing support, month-end reporting, and audit-ready documentation. Clients can scale with a dedicated accountant, automated workflows, secure data handling, and timely financial insights.
Strategy & Marketing Consulting
Brand strategy | Demand generation | Performance marketing
Bridge strategy and execution to unlock measurable marketing outcomes. We design and run integrated campaigns across SEO, PPC, social, content and web platforms. Our services include creative testing, funnel optimisation, conversion analytics, and marketing automation to maximise ROI and lead quality.
Our Approach
From Vision to Execution: An Iterative Methodology for Measurable Growth
Fable’s approach is designed for results. We start by deeply discovering your business, immersing in your challenges and goals. Then we design tailored strategies and solutions that align vision with measurable objectives. Next, we deliver by implementing side-by-side with your teams, ensuring operational readiness and capability building. Finally, we sustain the impact by monitoring outcomes and refining the strategy to keep you ahead. Our process is iterative and adaptable, so you continuously benefit from data-driven insights and innovation.
Vision-led Advisory
We align every strategy with your long-term vision and market realities.
Tailored Execution
Solutions are pragmatic and customized to your operating context.
AI-Powered Intelligence
We leverage predictive analytics and smart automation to make faster, evidence-based decisions.
Hands-on Support
Our consultants work with your team to ensure solutions stick and skills stay.
Enduring Partnership
We stay with you through growth and change, ensuring continuous advantage.
Our Process
Discover:
We immerse ourselves in your business to understand priorities, constraints, and ambitions.
Design:
We craft tailored strategies and actionable roadmaps that align vision with measurable objectives.
Deliver:
We implement solutions with your team, ensuring adoption and operational readiness.
Sustain:
We monitor outcomes and refine strategies to maintain momentum and build lasting competitive advantage.
Why Choose Fable
Combine strategy, operations, and AI to scale with confidence.
Our promise to clients is built on Relevant Expertise, providing deep capabilities in strategy, technology, and AI-driven transformation backed by a proven record of delivering tangible outcomes. We maintain a Results-Driven Focus by measuring success through business metrics and ROI, ensuring every project has specific performance targets and accountability. Through Agile Collaboration, we employ a client-first delivery model that adapts to your pace and integrates seamlessly with your internal teams. Our Cross-Industry Insight spans finance, energy, manufacturing, and healthcare, allowing us to apply best practices across various sectors. Finally, we offer a Trusted Partnership rooted in a culture of quality, transparency, and long-term commitment, refining strategies to keep you future-ready as our clients consistently see concrete results.
Our Team
Our strength lies in our people. Fable is led by experienced, visionary leadership and guided by thought leaders, supported by a dynamic network of associates, domain experts, and consultants. We believe in smart work backed by deep expertise, ethical practices, and uncompromising professionalism combining strategic thinking with disciplined execution to deliver lasting value for our clients.
Mohammad Hassan
Founder
Strategy, Finance and Digital Transformation Leader | Cross-Border Growth and Governance Advisor With over 15 years of diversified experience across finance, strategy, and management consulting, Mohammad Hassan is a transformation-focused leader known for strengthening governance, enabling digital innovation, and driving sustainable growth. A Management consultant and strategic advisor, he brings deep expertise in organizational strategy, internal controls, tax and regulatory advisory, AI-led digital transformation, and cross-border market expansion. His career spans advisory roles with government bodies, multinational corporations, and high-growth enterprises across India, UK, Japan the Middle East, and Africa. Mohammad has led complex initiatives in compliance automation, ESG and impact assessment, operating model design, and workflow optimization, integrating financial rigor with forward-looking technology. As a strategic advisor, he helps organizations build scalable, resilient, and future-ready systems aligned with long-term value creation and responsible growth.
Dr. Sheeba R
Co-founder
Bioinformatics, Artificial Intelligence and Translational Research Expert Dr. Sheeba R is a PhD-level bioinformatics and AI specialist with deep expertise in applying machine learning, deep learning, and computational biology to solve complex problems in healthcare and the life sciences sector. She brings hands-on experience in developing, validating, and operationalizing AI models for diagnostics, medical imaging, biomarker discovery, and clinical decision support. Her work spans advanced disease modelling, genomic and proteomic analysis, and the integration of AI into real-world laboratory and clinical workflows. With a strong foundation in translational bioinformatics, she bridges scientific research and practical implementation, enabling biopharma and diagnostics companies to accelerate R&D, enhance product performance, and deploy data-driven innovation at scale. Dr. Sheeba’s vision is to make cutting-edge AI and computational science accessible, compliant, and commercially viable for organisations across the bio-pharma and life sciences ecosystem, driving smarter development, faster insights, and better patient outcomes.
Sadaqat Hussain
Thought Leader
An industrial operations and process optimization expert with over 40 years of experience in manufacturing and plant-level transformation. Mr. Hussain brings deep, hands-on expertise in operational excellence, quality systems, and performance improvement. An alumnus of the Institute of Paper Technology, now part of IIT Roorkee (Saharanpur Campus), he has a strong foundation in paper, pulp, and packaging technologies and has enabled multiple organizations to achieve sustainable operational efficiency and scale.
Ashish Chandra
Sustainable Development Leader
Ashish Chandra is a seasoned social impact and sustainable development professional with over 20 years of experience across healthcare research, monitoring & evaluation (M&E), livelihoods, and environmental systems. He has worked extensively with government bodies, civil society organizations, NGOs, and international agencies such as JICA, delivering high-impact programmes grounded in evidence and community needs. His expertise spans CSR, women and child health, rural development, organic farming, eco-tourism, forestry and Joint Forest Management assessments, NTFP and value chain analysis, and environmental sustainability. Ashish has led baseline surveys, programme design, impact assessments, and policy-aligned evaluations, supporting informed decision-making and effective resource allocation. With strong capabilities in project management, technical advisory, operations, business strategy, skill development, training, and team leadership, he is known for translating research and field insights into practical, scalable solutions that strengthen policy outcomes and drive long-term community resilience.
